Anke Greifeneder has been appointed head of HBO Max Germany. The streaming platform's new boss revealed her strategy: develop original German television.
"I try to produce things that have the potential to be the talk of the town," Greifeneder told Deadline Hollywood in an exclusive interview. Her career launching American networks and streamers across Germany has focused on creating space for homegrown originals.
Greifeneder has built a reputation for identifying what German audiences want to watch. She understands the market well enough to predict what will generate social media discussion.
Her appointment signals HBO Max's shift toward local content. Rather than simply licensing international shows, the platform is now committing to discovering and developing projects with local appeal and established talent.
Industry insiders are already speculating about what Greifeneder will greenlight next, given her track record of identifying successful projects early.
For HBO Max Germany, appointing someone who understands the German market rather than importing executives from California is a strategic choice. Streaming platforms depend on original content to compete locally.
If Greifeneder delivers on her strategy, HBO Max Germany could become a destination for German drama.
