ABC launched an ad campaign pushing back against the FCC's investigation into The View, and the response has been swift. According to Deadline Hollywood, more than 50,000 public comments flooded the agency's inbox in days.
That represents a jump from the 2,500 comments filed before ABC's spots started running. The network's defense strategy appears to have intensified public interest in the regulatory battle.
FCC Chairman Brendan Carr, who initiated the investigation, must now review the public feedback as the agency determines how to proceed. The comments will factor into the agency's decision-making process.
The investigation centers on on-air content from the daytime talk show. ABC chose to mount a public defense, a move that mobilized viewers to weigh in on a federal probe.
What began as a regulatory matter has drawn sustained public attention. For a talk show, the outcome will depend partly on how regulators interpret the flood of citizen comment.
