Angel Reese just became Mattel's latest obsession—and the numbers prove it. According to Rolling Stone, the official Angel Reese Barbie doll sold out at record speed after dropping last month, dressed in her signature all-pink player uniform complete with miniature basketball and matching Reebok kicks.
Women's sports have crossed into mainstream celebrity territory. The WNBA has seen historic viewership growth, with select games drawing nearly 2.6 million viewers this season, up from 250,000 on average in 2010. Reese commands five million Instagram followers, making her the kind of Gen Z icon Mattel pursues.
For fans who missed the doll, the Barbie Angel Reese 1 sneakers remain available online at Reebok, retailing for $160 in sizes 3.5 to 16.5. This is the first Barbie-branded iteration of Reese's signature shoes. She has partnered with Reebok since 2023 and released multiple sneaker styles with the brand.
Reese joins a line of athletes and celebrities who have received the Barbie treatment. Sue Bird and Rebecca Lobo paved the way for WNBA players. Miley Cyrus, Venus Williams, and Chloe Kelly have also been honored with dolls. Reese's version arrived during her stellar professional run. She is averaging around 15 points per game as a forward for the Atlanta Dream in her second WNBA season after being selected in the first round of the 2024 draft.
Reese said in the release: "I hope young girls can look at this doll, lace up their Reeboks and feel inspired to confidently step into their power." The sentiment reflects the growing place of women's sports in the collectible economy.
The sneakers will likely sell out soon. If the doll's record-breaking sellout is any measure, the Reebok collab will follow.
