Apple is preparing a major Siri overhaul for its Worldwide Developers Conference in June, according to TechCrunch's report. The company plans to launch its first-ever standalone Siri app, powered by Google Gemini, with auto-delete features designed to appeal to privacy-conscious users.
The app will let users automatically delete chats after 30 days, one year, or keep them indefinitely. This approach positions Apple as prioritizing data privacy against competitors it views as less cautious with user information.
The move carries an inherent tension: while Apple emphasizes privacy, Google—widely seen as a data-collection company—handles some of the security infrastructure. The contradiction may or may not register with users.
Apple plans to market the new Siri heavily at WWDC, seeking to rehabilitate the assistant's reputation as underpowered compared to competitors like ChatGPT. The app launches this summer.
