BIGBANG's music video for "LOSER" surpassed 300 million views on June 5 at approximately 7:13 p.m. KST, marking the group's third music video to reach that threshold.
The track was released on May 1, 2015. The milestone came 11 years, one month, and four days after its debut.
"LOSER" is now BIGBANG's third group music video to hit 300 million views. The feat places them among a small group of K-pop acts to achieve this benchmark multiple times.
Released during the mid-2010s, "LOSER" featured the group's distinctive production style and wordplay. The track became a notable release from that era of K-pop.
BIGBANG has maintained a significant presence in K-pop since their debut. While members have pursued individual projects in recent years, the group's catalog continues to accumulate views and listener engagement.
The achievement has drawn attention from fans across social media, with celebrations of the group's body of work.
