Broadway's biggest winners aren't just taking home trophies—they're cashing in at the box office. The Book of Mormon scored $2 million in a single week, riding the wave of post-Tony Awards ticket sales to the top of the Broadway box office rankings, according to Deadline.
The South Park creators' musical dominated last week's box office following the June 7 Tony Awards ceremony. Major winners—including Giant, Schmigadoon!, Becky Shaw, Ragtime, and The Lost Boys—all reported increases in ticket sales.
The promotion behind the surge was a "Magical Mormon Mystery Week" campaign that drew Broadway attention. The show's marketing targeted audiences willing to purchase tickets.
Not every show benefited from the Tony Awards. Death of a Salesman dipped slightly, though insiders note the decline was minimal. The Book of Mormon maintained its momentum.
With its irreverent humor and soundtrack, The Book of Mormon has reached beyond typical Broadway audiences. The production has become a conversation starter and a sought-after ticket.
The $2 million week confirms what box office trends have shown for weeks: this revival is drawing audiences consistently. The marketing campaign and word-of-mouth continue to drive sales.
