BTS's Jimin claimed the top spot in May's individual idol brand reputation rankings, according to the Korean Business Research Institute.
The monthly rankings analysed data on 1,730 idols collected between April 20 and May 20. Researchers examined consumer participation, media coverage, interaction rates, and community awareness.
Jimin's ranking reflects his momentum in K-pop. The BTS member continues to dominate headlines and fan conversations.
The brand reputation rankings measure which celebrities are capturing public attention and driving cultural conversation. With nearly 1,800 idols in the mix, claiming the top spot is significant.
For Jimin, this accolade adds to a resume of previous achievements. His solo work, fashion influence, and star power have made him a consistent presence in these rankings.
K-pop fans shared the results across social media. In K-pop reputation rankings, maintaining the top position remains difficult — Jimin held it in May.
