Dua Lipa has sued Samsung for $15 million after her face appeared on cardboard TV boxes promoting Samsung TV Plus without her permission or a licensing deal, according to court documents obtained by Rolling Stone.
Samsung used a backstage photo from Dua's 2024 Austin City Limits Festival performance to promote the Xite Hits channel on television packaging. The company did not seek permission, sign a licensing agreement, or provide compensation. Her image was mass-manufactured and distributed across the United States.
The lawsuit accuses Samsung of copyright infringement, trademark infringement, and violation of her right of publicity. Lipa's legal team filed the complaint in a California district court on Friday.
Dua did not discover the unauthorized use until June 2025. Once fans posted about it on social media, comments multiplied. One fan wrote they would buy the TV because Dua was on it. Another noted, "If you need anything selling just put a picture of Dua Lipa on it."
Lipa has partnerships with Porsche, Apple, Chanel, and Tiffany & Co. Samsung was never among them, yet her image sold televisions to her fans.
The $15 million demand reflects Samsung's exploitation of Lipa's commercial value without compensation. The case highlights the cost of unauthorized celebrity endorsement.
