Elon Musk isn't messing around anymore. According to TechCrunch, Tesla just announced it's rolling out its glitzy gold Cybercab robotaxis to new U.S. cities starting this year, with Dallas kicking things off next month. This is real deployment, real money, and real competition.

Tesla CFO Vaibhav Taneja told analysts the company wants to "own transportation of any kind on Earth." Bold? Absolutely. Realistic? That's the billion-dollar question.

The problem is opacity. While Tesla announces expansion, it has gone quiet on actual profit numbers. The company operates Model Y robotaxis in Dallas, Houston, Miami, Orlando, and Tampa, but TechCrunch reports Tesla switched metrics on its latest earnings call, swapping "Paid Robotaxi Miles" for "Unsupervised Robotaxi Miles." Translation: they stopped reporting how many people are actually paying to ride these things. The second-quarter data they did show? A 36% drop in paid rides.

Tesla has the tech and the scale ambitions. But profitability remains absent. Meanwhile, Waymo, the current robotaxi leader with over 4,000 vehicles deployed across a dozen-plus cities, is quietly accumulating actual commercial traction.

Tesla's betting everything on price undercutting Waymo. If the Cybercab really is cheaper to build and deploy, mass rollout could shift the autonomous-vehicle market. Fleet operators are already lined up to buy them by year's end, according to the earnings call. But without real numbers, not metric switches, Musk's transportation ambitions remain an expensive promise.

Musk said robotaxi revenue probably won't move Tesla's needle until Q2 2027, with a "big deal" by Q3 or Q4. That's 18 months to prove Dallas and beyond work. One city worked. A dozen cities? That's a different challenge entirely.