Fabrizio Romano is launching a dedicated World Cup show on Elon Musk's X. The Italian journalist, known for his transfer scoops and signature "Here we go!" catchphrase, will produce 40 videos and three live streams covering the tournament in North America this summer—June and July.
X is betting on Romano's reach with the global football audience. His transfer reporting moves faster than most journalists can file a story, and now he has resources to cover the World Cup's biggest moments, tactical breakdowns, and behind-the-scenes action daily.
Romano has been the standard for football journalism for years. His Instagram updates alone have millions of followers during transfer windows. The partnership positions X as a hub for live sports commentary with no gatekeeping and no delays.
Football fans already rely on X for match updates and transfer news. A daily Romano show adds another reason to camp out on the platform. The deal signals how social platforms are competing for sports coverage and may prompt other journalists to strike similar agreements.
