Fox Entertainment expanded its Fox Creator Studios unit, announcing a roster that includes Gordon Ramsay and Tom Segura.
The Murdoch-backed media giant's creator studio, which launched earlier this year, now includes long-form entertainment and short-form scripted and unscripted series.
Celebrity chef Gordon Ramsay and stand-up comedian Tom Segura are among the established names joining the studio. Ramsay is known for his kitchen television presence and global reach. Segura's comedy specials have become widely watched. Both are working across multiple platforms.
Fox is betting on established entertainment figures who already have built-in audiences and proven track records, rather than chasing viral trends or investing purely in traditional studio talent development.
The strategy mirrors how Netflix, Amazon, and other streamers have scaled their content empires by partnering with creators who have the ability to draw audiences.
Details on what specific projects Ramsay, Segura, and other roster members are developing remain undisclosed. With names of this caliber attached, announcements are expected.
When legacy media companies like Fox build entire studio units around independent creators, the creator economy has become central to how content is produced and distributed.
