Jack Osbourne is done with the haters. The Osbournes star jumped into a livestream Q&A on Saturday to defend the newly announced AI avatar of his father Ozzy Osbourne, shutting down critics with a blunt message.
"Here's the thing, it's gonna be so tasteful what we're doing. It's not gonna be fucking lame," Jack declared, addressing the backlash that erupted after the family's announcement at Licensing Expo 2026 in Las Vegas.
The digital Prince of Darkness will live inside Proto Hologram units rolling out across the U.K. and U.S. this summer. Fans will be able to chat with the AI version of Ozzy and get answers "in his own voice" that reflect what the real Ozzy would have said.
Jack rejected the criticism outright. "This isn't just like hooking up an image of my dad to ChatGPT," he explained. "This is some high-level technology that we're gonna be working with, and it's gonna feel very real."
The 38-year-old said he and his father discussed the concept before Ozzy's death last year. "We actually talked about it before he passed, about doing something like this," Jack said. "I know he would be into this."
Sharon Osbourne, who co-announced the project with Jack, emphasized the accuracy of the technology. "You can ask [the digital] Ozzy anything, and he will answer you in his own voice," she explained. "We're going to take it all around the world."
Jack also noted how simple the technology has become. "He will exist digitally as himself for as long as we have computers," Jack said. "You could literally prompt what you want Digital Ozzy to do in a commercial and you just drop it in. It's that simple now."
The family is betting that fans will embrace chatting with a holographic Ozzy. Time will tell if they're right, or if this becomes the rock legend's weirdest legacy yet.
