Julia Gosden and Sarah Halper have been promoted to vice president roles at Link Management, the creator firm rapidly expanding its footprint in digital talent representation.
Both joined Link Management about a month after the company's founding last year. Their promotion comes less than a year after joining the firm, signaling confidence from leadership in their work.
Link Management now represents more than 50 digital creators across multiple platforms. The firm has secured major brand deals and platform opportunities for its roster.
Gosden and Halper have built strong relationships with creators and demonstrated skill in identifying talent. Their move to VP suggests they will now drive strategy alongside other leadership, rather than executing tasks alone.
The promotion reflects Link Management's expansion plans as the creator economy grows. Platforms like TikTok and YouTube have spawned demand for professional management representation, and firms like Link are positioning themselves as alternatives to traditional talent agencies.
Competitors including CAA and WME have also pursued digital creators aggressively. Link's rapid growth suggests it intends to compete directly in this space.
The promotions come with expanded responsibilities and likely increased compensation. Gosden and Halper will play a larger role in determining which creators the firm pursues and represents.
