Macy's Black Friday in July Sale is slashing prices across fashion, tech, home goods, and beauty up to 60% off. That's steeper than Nordstrom's Anniversary Sale, running through August 9, which maxes out at 40% off.
The timing works in Macy's favor. While Nordstrom's sale lasts longer, Macy's event ends July 26. Tommy Hilfiger sandals are marked down 64%, Lacoste three-packs 46% off — miss the deadline and the deal vanishes.
The sale requires no Macy's credit card. Every markdown is available to all shoppers. This removes the gatekeeping that typically favors loyalty cardholders and makes brands like Kate Spade, The North Face, and Michael Kors accessible to a wider audience planning vacations and refreshing summer wardrobes.
Macy's is positioning itself as the mid-year alternative to department store anniversary sales. Nordstrom's Anniversary Sale has long dominated this space. By matching and beating their discount depth while offering zero barriers to entry, Macy's is shifting the retail strategy: compete on value and accessibility, not exclusivity.
Fashion and beauty enthusiasts are scouring the sale for Armani fragrances, Michael Kors handbags, and North Face gear — items rarely discounted elsewhere. This kind of event drives foot traffic and online traffic while building goodwill when markdowns are genuine rather than inflated "was" tags.
If you've been waiting to upgrade your summer rotation or grab that hard-to-find cologne, Macy's has opened the window. But move fast — it closes July 26.
