Matthew Celestial and Brittany Bell have launched Rhetor Network, a Toronto-based advisory firm. The new venture will advise clients across entertainment, technology, consumer products, media, and the corporate sector, offering strategic communications, reputation management, audience development, business strategy, commercialization, and operational execution.
Celestial and Bell are pooling expertise that spans traditional agency and studio roles to build an integrated advisory service. Rather than remaining in siloed positions, they are betting that organizations across multiple sectors need advisors with hands-on experience at senior levels.
The firm's launch reflects a broader shift in how the entertainment and corporate sectors are converging. As audiences fragment and algorithms shift, demand has grown for advisors with operational credibility.
