On July 1 at midnight KST, the K-pop label officially unveiled five new members joining idntt's third unit, itsnotover.
itsnotover is the third unit in MODHAUS's multi-unit strategy for idntt. The label debuted unevermet in August 2025 and yesweare in January 2026.
The reveal came through a cinematic "face id" film. Each unit has its own concept, sound, and identity.
The staggered unit releases allow the group to remain active across multiple launches rather than concentrating activity into a single period.
With three units now operational, idntt is pursuing a franchise model. itsnotover's official debut is scheduled for release soon.
