Netflix veteran Victoria Furniss is now leading The Alliance for Responsible Innovation in the Arts & Media, a Los Angeles-based coalition that counts Disney, Adobe, and the New York Times Co. among its initial backers. According to exclusive reporting from Deadline, the coalition aims to "ensure that AI is developed and deployed responsibly, sustainably and for the betterment of all society."
The entertainment industry is moving to shape AI policy before regulation arrives. Studios face immediate challenges: deepfakes, algorithm-driven content decisions, and pressure from artists and creators. Disney, the world's dominant media conglomerate, and Adobe, which controls creative software used by millions, working together signals that Hollywood intends to shape these rules itself.
Furniss spent her career at Netflix, a company built on data-driven storytelling. She now must build consensus among competitors who rarely align on policy. The New York Times has been vocal about AI's impact on journalism and intellectual property. Its presence reflects the stakes: how AI trained on creative works should be governed, how artists get compensated, and who controls the use of copyrighted material.
As AI tools grow more sophisticated, the coalition will become central to industry debates about creativity, compensation, and what responsible AI means in an industry built on intellectual property and artistic vision.
