Streetwear label Noah is doubling down on its obsession with classic rock, and this time the brand is channeling Australian New Wave legends INXS. Founder Brendon Babenzien just dropped a fresh collab featuring graphic tees inspired by the band's most beloved hits, and fans are already scrambling to cop pieces before they vanish.
The latest lineup features designs tied to INXS classics like "What You Need," "Don't Change," and "Never Tear Us Apart"—a slow-burn ballad from the '80s. Four tees total: two white short-sleeves, one white long-sleeve, and one black short-sleeve. The "Never Tear Us Apart" black tee is sold out in most sizes. Others are still in stock at Noah's standard prices: short-sleeves $68, the long-sleeve $88.
This isn't Noah's first rock collaboration. Babenzien has previously worked with Thin Lizzy, the Cure, and Roxy Music—proving the label knows how to blend nostalgia with streetwear credibility.
In a statement, Babenzien revealed he was 11 years old when he first heard INXS in 1982. "My brother had some friends who, in my eyes, were the coolest people I had ever met," he said. "They had a halfpipe and a launch ramp that I was occasionally allowed to skate. INXS was the soundtrack to those sessions."
For Babenzien, music isn't merch fodder. "Music is the backdrop to kind of everything we do," he said. "A song cuts to the emotion quicker than anything."
INXS released their final album in 2010 after dominating the mid-'80s with records like "Listen Like Thieves" and "Kick," which produced mega-hits including "Need You Tonight" and "Devil Inside." Babenzien is now tapping into that same appeal for Gen-Z streetwear customers.
