Ranveer Singh's Dhurandhar: The Revenge just got an unexpected endorsement — from the official BJP social media handle.
The BJP account posted a video featuring Prime Minister Narendra Modi alongside a pamphlet referencing the film, with the caption: "The new raw #Netflix Series, Dhurandhar, featuring PM Modi. S1. E1 Now You are Smiling. It's live here!" The post spread across platforms, with users sharing and discussing it widely.
According to reports, the film has already accumulated 12.8 million views in its opening week on Netflix, making it one of the platform's most-watched releases.
The movie had a theatrical run before moving to streaming, and its digital performance continues to grow. The BJP's social media post has extended the film's reach across social media platforms.
Ranveer Singh's team has reason to be satisfied. The BJP post has become the main talking point around the film, proving that Dhurandhar: The Revenge is reaching audiences in ways traditional marketing campaigns struggle to achieve.
