MS NOW announced its new weekday lineup launching June 15. Stephanie Ruhle will host the morning show, while Katy Tur has her own primetime program called Katy Tur Reports. Alicia Menendez is getting a two-hour slot, and Ana Cabrera will host Ana Cabrera Reports. Jacob Soboroff completes the roster.
The new show titles represent a break from the "Reports" branding that dominated MSNBC. MS NOW is recruiting established anchors with existing audiences ahead of the June 15 debut.
Whether the lineup can compete in cable news remains an open question. Ruhle's morning presence and Tur's established following could draw viewers from competitors, but the network faces a crowded market.
