Stray Kids' Han is now the face of Tod's. Tod's announced the K-pop star as its newest brand ambassador on June 15.
The Italian luxury house stated that Han embodies "the spirit of a new generation while reflecting the timeless values that have defined Tod's for generations." Tod's sees him as a bridge between Gen Z and heritage luxury—a positioning that aligns with his creative standing in Stray Kids.
Han has been building solo brand influence alongside his K-pop career. The move reflects a broader shift: luxury fashion houses are increasingly partnering with Asian artists. Han's creative output and global fanbase appeal to heritage brands seeking to engage younger audiences.
Han joins a select group of K-pop stars with major fashion ambassadorships. Stray Kids fans have celebrated the announcement across social media.
For Tod's, the partnership connects the brand with younger, digitally-native audiences who value artistry and authenticity. Han's appointment signals the brand's intent to remain relevant with Gen Z consumers.
This pairing demonstrates K-pop's reach into global luxury fashion. Han, already a performer, producer, and creative force, has now added fashion ambassador to his portfolio.
