TWICE just proved why they're one of K-pop's most durable hitmakers. According to Soompi, the group's 2019 music video for "FANCY" has crossed 700 million views on YouTube, joining an exclusive club: "What is Love?" and "TT" are the only other TWICE videos to reach the mark.
"FANCY" dropped in April 2019—nearly seven years of streaming life. This isn't a recent release riding a comeback wave; it's a mid-catalogue track that continues to accumulate views. JYP Entertainment confirmed the milestone on August 8 around noon.
Why This Matters More Than Just A Number
The 700-million-view club is K-pop's version of diamond certification. Not every BTS or BLACKPINK video reaches it. TWICE sitting at three videos in this tier signals something the charts don't always capture: longevity that extends well beyond the initial release window.
"FANCY" marked a shift for the group. Released during a transitional era, the song proved TWICE could deliver a more mature, experimental sound without losing their core fanbase. The video's aesthetics and choreography became iconic enough to sustain repeat views across social platforms.
The group's dominance in long-view metrics reveals something about their global appeal. On YouTube Music and Spotify, "FANCY" remains a staple on K-pop playlists. TWICE isn't just winning charts; they're winning longevity—the hardest metric to crack in pop music.
With three videos in the 700-million club and a dedicated streaming base, more classic TWICE tracks will likely cross the threshold in the coming years. These milestones require an artist who has built something that genuinely resonates release after release, and "FANCY" is evidence of that.
