Dulquer Salmaan is expanding his music portfolio. According to Zee Music Company's YouTube release, the Malayalam actor has partnered with Kayadu Lohar and Samyuktha Viswanathan for the I'm Game audio jukebox, with composer Jakes Bejoy helming the soundtrack.
The collaboration represents another venture into music for Dulquer, who has worked across Tamil, Kannada, and Malayalam cinema. His work now extends to curated music releases, a trend among A-list Indian actors seeking to engage audiences beyond film releases.
Why This Matters for Malayalam Cinema's Digital Push
Zee Music Company's release reflects how Malayalam entertainment is moving into the streaming-first audio space. Jakes Bejoy, known for work in Malayalam and Tamil films, brings indie-cinema credibility to a project positioned for younger audiences through streaming playlists rather than traditional film marketing.
Kayadu Lohar built a following through YouTube and social media before moving into mainstream projects. Pairing her with Dulquer creates cross-generational appeal, established star alongside digital-native talent, both treating audio content as a standalone product.
The I'm Game jukebox arrives as Indian actors use music releases to stay relevant between film projects. For Dulquer, it is another part of his strategy: he engages audiences through music on streaming platforms and shorter-form content, not only through theatrical releases.
The real story is that Malayalam cinema's biggest stars now treat audio as a primary medium rather than an afterthought.
