The entertainment industry's power structure is shifting, and Europe's biggest players are getting a blunt wake-up call: adapt or die.
Speaking at the NEM Dubrovnik conference in Croatia, Antenna Group CEO Henning Tewes told industry delegates they must "bulk up" and "create gravity" to compete with American studios and tech companies reshaping global media, according to Deadline.
The Greek media executive is blunt about the crisis facing European broadcasters and streamers. While Hollywood consolidates power and tech giants invest billions in original content, smaller regional players fall behind.
Tewes outlined six major trends defining the future of European entertainment, including a potential cinema recovery and renewed focus on content that breaks through the clutter. The implication is clear: create mass-appeal hits or fade.
The timing is sharp. As Netflix, Amazon Prime, and Apple TV+ extend their global reach, European streaming services and traditional broadcasters struggle to compete for viewers and ad revenue. Mergers, acquisitions, and strategic partnerships dominate the landscape.
What gives Tewes' warning weight is his position: Antenna Group operates in Greece, a smaller market, yet he speaks for the broader European challenge. This is not niche industry talk. It is a battle for European entertainment's future.
Whether European studios can actually "bulk up" remains unclear. Some pursue pan-European co-productions and streaming alliances. Others focus on locally rooted content that plays in home markets first, then globally.
The conference speech and subsequent Deadline interview show Tewes pressing the alarm. European entertainment needs a reset—fast.
