Google DeepMind announced a $75 million investment into A24, the indie studio behind "Everything Everywhere All At Once" and recent projects with Timothée Chalamet and Anne Hathaway.
Google DeepMind describes the partnership as "first-of-its-kind," designed to create AI tools for filmmakers. The tech giant says it will gather "feedback and guidance from leading artists" to ensure the tools serve creative work rather than replace it.
Demis Hassabis, Google DeepMind's CEO and co-founder, said in a press release: "By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision."
A24's roster of talent and track record of working with major filmmakers while maintaining independence made it an attractive partner for the initiative.
This move reflects broader investment in AI across Hollywood. Netflix acquired Interpositive, an AI filmmaking tool company previously owned by Ben Affleck, and Amazon's MGM Studios launched its own AI unit last year.
AI in filmmaking has divided the industry. Actors and directors remain split on whether the technology is a creative tool or a threat to their work. A24's participation signals that at least one major studio sees potential in the technology.
Whether the rest of Hollywood follows remains uncertain.
