Shaftesbury has named Jay Bennett Senior Vice President, Franchise Strategy & Innovation. The veteran producer will oversee expansion of Murdoch Mysteries across platforms, audiences, brand partnerships, and emerging media.
Bennett's mandate is to build the next generation of the mystery drama, which has run for years on Canadian television. The role encompasses spinoffs, international adaptations, merchandise, and streaming deals.
Shaftesbury is betting on franchising as legacy networks compete in the streaming age. The studio behind Murdoch Mysteries sees global appeal in its flagship property. Bennett's experience as a producer and media strategist positioned him for the role.
The move signals confidence in Bennett's ability to expand the period procedural into a transmedia franchise. Success could establish a model for mid-sized production companies competing with streaming giants.
