Rick Ross is having what you might call a midlife moment—except the Maybach Music boss is turning it into art. The veteran rapper just dropped his third book, Renaissance of a Boss: Notes from a Creative Reawakening, and he's calling it his "best work yet," according to Rolling Stone.
Unlike his previous two New York Times bestsellers, this one was written in real-time as Ross and co-author Neil Martinez-Belkin (who's worked with him before) embarked on a literal journey of reflection. Graceland road trips, a failed Mount Kilimanjaro climb attempt, and wisdom-drops from Dr. Dre, Bruno Mars, and even Bill Murray all made their way onto the page.
"If you're somebody who demands a lot from yourself, like me, it's not normal," Ross tells the publication. At 50 years old, his question is straightforward: how do you keep the spark alive after two decades grinding in the industry? How do you not just meet your own standards but demolish them?
Ross gave Martinez-Belkin total creative freedom on what made the cut. "I don't really give a fuck what he uses for the book," he says with characteristic swagger. "You're here with me, if you catch it, you catch it." That unfiltered energy is what separates this from a typical celebrity memoir.
Rozay is also launching Luc Belaire Alcohol Removed Rare Rosé—a non-alcoholic version of the bubbly he's been championing for over a decade. This doesn't mean he's swearing off booze. Instead, he's keeping up with the NA movement and giving fans options. "I live in Miami, so I see running clubs," he hints at the wellness shift happening around him.
Between the introspective tome and the wellness-minded spirits play, Rick Ross at 50 is evolving on his own terms.
