Cannes accelerated on Friday afternoon. After a subdued earlier week, the Film Festival delivered two major audience reactions that energized insiders and social media.

Jordan Firstman's out-of-competition entry Club Kid drew solid laughs and a 7-minute standing ovation. Minutes later came the main event.

Director Ryusuke Hamaguchi premiered All of a Sudden to an 11-minute standing ovation, among the festival's strongest responses so far. According to Deadline, the Japanese director's latest is being positioned as a serious awards contender.

An 11-minute standing ovation at Cannes signals a film has connected with the room. Hamaguchi, known for precise character work and emotional depth, appears to have delivered what audiences want.

The timing matters. Back-to-back strong reactions show the festival is gaining momentum, and with the competition still unfolding, more surprises should follow before the Palme d'Or is awarded.

Insiders see All of a Sudden as a potential defining film of the festival. The 11-minute ovation confirms the attention is warranted.