Pride Month is officially here, and your closet is about to refresh. According to E! Online's latest roundup, major fashion brands are dropping collections that prove you don't need loud rainbow pieces to celebrate. This year, subtle and chic is what's selling.
Gone are the days of buying Pride merchandise you'll never wear again. The standout pieces this year: Levi's motorcycle-inspired mini skirt, Aerie's mesh bra top, and a limited-edition lululemon crossbody bag that reads cool without trying.
The Collections Worth Your Cash
Levi's is drawing from queer motorcycle club aesthetics with a denim moto skirt that balances edgy and wearable. The brand is backing the collection with a $100K donation to Outright International.
Aerie, typically known for loungewear, is releasing a Lurex mesh bra top that manages to be both comfortable and worth displaying. The AE Foundation is donating $150K to It Gets Better, so purchases support the cause.
Abercrombie & Fitch has a floral graphic tank with a subtle rainbow thread motif—vintage oversized fit without heavy branding.
The Real Talk
E! points out that the key question is whether you'll actually wear the piece come August. That depends on your personal style and local context. This year's winning collections emphasize small details and pop culture references over loud logos. Lululemon's crossbody bag, pastel rainbow looks, and implied Pride references are resonating with shoppers.
Before your next Pride event, march, or party this month, check out these collections. Your wardrobe will be better for it.
