Varun Dhawan's latest rom-com venture, Hai Jawani Toh Ishq Hona Hai, is having a rough ride at the ticket window. According to NDTV Movies, the film has collected just Rs 23 crore in its first two days — not exactly the blockbuster start fans were hoping for.
The romantic comedy is facing brutal competition from Ram Charan's heavyweight release, which appears to be stealing the spotlight and multiplex screens. When a South superstar's film lands in the same weekend, box office real estate becomes premium, and smaller releases tend to get squeezed.
Varun, who's had a string of hits over the years, will be hoping the film finds its rhythm in the weekdays and picks up momentum through word-of-mouth. Rom-coms can sometimes surprise with late-week collections if audiences connect with the chemistry and charm on screen.
The numbers tell a cautionary tale: opening weekends are make-or-break moments in Bollywood, and Rs 23 crore across two days suggests this one hasn't captured the mass appeal needed for a bigger run. Whether the film can recover from this sluggish start or if it becomes another casualty of crowded release calendars remains to be seen.
Fans and industry insiders will be watching closely as the film battles for screen space and audience attention against Ram Charan's juggernaut.
