Nisha Bhardwaj covers the Olympics and the business of Indian athletics. Her beat is the long arc from junior national meets to the Games: the coaching, funding, federations, and sporting-goods economy that decides whether Indian medal counts ever catch up to India's population share.
Recent work
IPL's Rs 48,390 Crore Rights Deal Marks India's Sports Media Revolution
The 2023-2027 IPL media rights auction generated Rs 48,390 crore, with digital rights exceeding television for the first time. Disney Star secured TV rights for Rs 23,575 crore while Viacom18 won digital for Rs 23,758 crore, making this cricket's largest broadcast deal globally.